Which Form of Product Positioning Strategy Is Based on a Category

question 151

Multiple Choice

Which form of product positioning strategy is based on a category or type of product?

• A)Product user
• B)Product class
• C)Use or application
• D)Cultural symbol

---

Definitions:

Natural Monopoly

A market condition where the most efficient scale of production is achieved when a single firm supplies the entire market due to high fixed or start-up costs.

Price Discrimination

A pricing strategy where a firm sells the same product at different prices to different groups of consumers.

Monopoly Power

The ability of a firm to control market prices and output levels, typically due to the lack of significant competition.

Elasticities of Demand

A measure of how much the quantity demanded of a good responds to a change in the price of that good, expressed as a percentage.