Each of the Following Is an Example of a Typical

question 91

Multiple Choice

Each of the following is an example of a typical communication objective except:

• A)identify competitors.
• B)encourage repeat purchases.
• C)enhance firm image.
• D)change customer beliefs or attributes.

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Definitions:

Significant Figures

The digits in a number that are meaningful in terms of accuracy or precision, typically used in scientific measurements.

Percent

A ratio or fraction out of 100 used to express quantities in fractions of a hundred.

Accurate

A term describing information or measurements that are correct, precise, and free of errors.

Cent

A form of money present in multiple countries, representing one one-hundredth of a decimal currency such as the dollar or euro.