Which Method of Developing Marketing Communications Budget Is Often Used

question 4

Multiple Choice

Which method of developing marketing communications budget is often used in highly competitive markets where rivalries between competitors are intense?

• A)Percentage of sales
• B)Meet the competition
• C)What we can afford
• D)Objective and task

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Definitions:

Violent Revenge

Actions taken with the intent of causing harm or injury in response to a real or perceived wrongdoing.

Confederates

Individuals who appear to be participants in an experiment but are actually working for the researcher, used to manipulate social interactions within the study.

Conformity

The act of matching attitudes, beliefs, and behaviors to group norms, expectations, or pressures.

Confederates

Individuals who are part of the experimental setup but pretend to be participants in a study, used to manipulate social situations as part of the research design.