In an External Search for Information in a Purchasing Decision

question 146

Multiple Choice

In an external search for information in a purchasing decision, involvement is:

• A)the extent to which a stimulus or task is relevant to a consumer's existing needs, wants, or values.
• B)a personality characteristic an individual displays when he or she engages in and enjoys mental activities.
• C)the mental position a person takes on a topic, person, or event that influences the holder's feelings, perceptions, learning processes, and subsequent behaviors.
• D)a simulation of the knowledge structure embedded in an individual's brain.

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Definitions:

Graduate Schooling

Advanced academic programs beyond an undergraduate degree, leading to a master's or doctoral degree.

Donald Gaines Murray

An African American civil rights activist and attorney, notable for successfully challenging the University of Maryland School of Law's segregation policy in 1935.

Brown Case

Also known as Brown v. Board of Education, a landmark 1954 U.S. Supreme Court decision that declared state laws establishing separate public schools for black and white students to be unconstitutional.

Supreme Court

The highest federal court in the United States, serving as the ultimate arbiter of legal and constitutional disputes.