Most Buying Center Members Are Able to Avoid Personality Factors

question 205

True/False

Most buying center members are able to avoid personality factors from affecting decisions by using decision rules called heuristics.

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Definitions:

Partial Assignment

The transfer of a portion of the interest or rights in a contract, property, or other asset from one party to another.

Contractual Rights

Legal entitlements embedded within a contract that dictate what each party to the agreement may or may not do.

Consideration

The benefit, interest, or value that induces a party to enter into a contract.

Revoking Assignment

The act of withdrawing or cancelling a task, duty, or responsibility that has been assigned to someone.