The Brand Image of an Automobile Manufacturer Such as Porsche

question 184

Multiple Choice

The brand image of an automobile manufacturer such as Porsche, Mazda, Toyota, or Ford might be based on each of the following except:

• A)evaluations of vehicles.
• B)whether the company is foreign or domestic.
• C)economic conditions.
• D)customer views of company advertising and the local dealership.

---

Definitions:

Significant Influence

The power to participate in the financial and operating policy decisions of an investee but not control those policies.

Ownership Percentage

This refers to the fraction or percentage of a company or asset that is owned by a particular shareholder or investor.

Voting Stock

Shares of a company that grant the shareholder the right to vote on company matters, such as electing the board of directors, at shareholder meetings.

Available-For-Sale

A classification for financial assets indicating that they can be sold in the future but are not held for active trading or intended to be held to maturity.