When Black & Decker Introduced a New Form of Wrench

question 93

Multiple Choice

When Black & Decker introduced a new form of wrench with the name "Black & Decker Adjustable Wrench," which was being used?

• A)Family brand
• B)Cooperative brand
• C)Flanker brand
• D)Complementary brand

---

Definitions:

Antibrand Community

A group of consumers unified by their shared disdain or opposition to a particular brand or product.

Hate Community

A group of individuals who come together on social media or online platforms based on shared dislike or hatred towards a particular concept, individual, or group.

Negative Reference Group

A group an individual does not want to be associated with or emulate, affecting their behavior or choices.

Norms

Shared guidelines or rules within a group that dictate appropriate and expected behavior among members.