In Introducing a New Brand, Which Approach Is Often Used

question 162

Multiple Choice

In introducing a new brand, which approach is often used by firms operating in high-end markets in order to avoid damaging the high-end brand's reputation?

• A)Brand extension
• B)Co-branding
• C)Flanker brand
• D)Complementary brand

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Definitions:

Major

In the context of chemistry and reactions, "major" refers to the primary or most abundant product or outcome in a mixture of several possible results.

Reaction

A process in which one or more substances are changed into one or more new substances through the breaking and forming of chemical bonds.

Major

The term usually refers to the most abundant or significant product, component, or outcome in a chemical reaction or process.

Structure

The arrangement or organization of something, particularly atoms in molecules or compounds in chemistry.