Cognitive Neuroscience Can Be Used to Provide Unique Insights into a Consumer's

question 112

True/False

Cognitive neuroscience can be used to provide unique insights into a consumer's response to advertisements through capturing eye movements as the individual watches the ad.

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Definitions:

Curve Of Forgetting

A theory describing how information is lost over time when there is no attempt to retain it, typically showing a steep decline in memory retention within the first 24 hours.

Remember

The ability to recall information, experiences, or people from the past.

Emotional Timing

The appropriate or opportune moments for expressing feelings.

Listener

Someone who actively pays attention to and processes what others are communicating.