When Evaluating Advertising or IMC Campaigns, Examples of Long-Term Measures

question 161

Multiple Choice

When evaluating advertising or IMC campaigns, examples of long-term measures would include each of the following except brand:

• A)sales.
• B)awareness.
• C)loyalty.
• D)equity.

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Definitions:

Public's Right

The entitlements and freedoms that the public or individuals within a society are guaranteed by law or social agreement.

Substantially Complete

A condition in which a project or task has been completed to a degree that it can effectively be used for its intended purpose, even if minor details remain unfinished.

Imbalanced

A state or condition where things are not equal or in correct proportions.

Moral Problems

Dilemmas or conflicts that arise when faced with decisions that affect the welfare or rights of others, often requiring ethical judgment.