The Method of Evaluating a Marketing Piece Should Match the IMC

question 81

True/False

The method of evaluating a marketing piece should match the IMC objective for that marketing piece.

---

Definitions:

Survey Design

The planning of survey research, including methods for selecting participants and collecting data, to ensure reliable and valid results.

Self-Selected Sample

A self-selected sample is a group of individuals who have voluntarily chosen to participate in a survey or study, potentially leading to bias in the results.

Dichotomous Questions

Questions structured to have two possible answers, typically requiring a respondent to choose between two options.

Multiple-Choice Questions

A form of assessment where respondents select the correct answer(s) from several options.