A Portfolio Test Is Often Used for Copytesting of Print

question 18

True/False

A portfolio test is often used for copytesting of print ads.

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Definitions:

Schematic

Schematic refers to a simplified representation or diagram used to make complex concepts easier to understand.

Chunk Information

A strategy for improving memory by organizing information into familiar, manageable units or chunks.

Nonsense Syllables

Meaningless sets of two or more letters used in psychological experiments to study memory, learning processes, and the forgetting curve.

Prior Exposure

The phenomenon by which previous experience or contact with a stimulus influences one's response or reaction to it in the future.