The Real Advantage of Cognitive Neuroscience to Marketers Is That

question 128

True/False

The real advantage of cognitive neuroscience to marketers is that it enables marketers to understand how information is processed, where it is being processed in the brain, and how the individual reacts to an ad or marketing piece.

---

Definitions:

Violent Offending

Refers to crimes that involve force or threat of force, such as murder, assault, robbery, and sexual assault.

Drug Abuse

The excessive and harmful use of drugs or substances, leading to addiction, health problems, or social issues.

Cortical Control

The regulation of functions by the cerebral cortex, including processes related to thought, memory, attention, and consciousness.

Primitive Brain Areas

Regions of the brain, such as the brainstem and limbic system, responsible for basic functions like survival instincts, emotions, and automatic responses.