If an Advertiser Uses Expert Endorsements, Statements Made by the Expert

question 43

Multiple Choice

If an advertiser uses expert endorsements, statements made by the expert in the advertisement must be based on:

• A)legitimate tests performed by experts in the field.
• B)the opinion of "typical persons" who would use the product.
• C)truthful statements that represent the expert's personal experience.
• D)lab or engineering tests.

---

Definitions:

Pay For Play

A controversial practice where companies pay for media coverage or placement, often blurring the lines between advertising and editorial content.

Global Media Relations

The practice of managing and cultivating a relationship with the media across different countries to promote an organization's message or image on an international scale.

Media Relations Strategies

Plans and actions designed to build and maintain positive relationships with the media, facilitating effective communication of an organization's messages.

Donald J. Trump

The 45th President of the United States, serving from January 2017 to January 2021, known for his career in real estate and reality television.