From a Company's Perspective, the Primary Benefit of Using Cookie

question 69

Multiple Choice

From a company's perspective, the primary benefit of using cookie technology is it allows the marketing team to:

• A)gather information about where a consumer has been on the company's website, how long they were there, and what they did.
• B)know what other sites a person has visited on the internet.
• C)prepare specific marketing messages and emails to consumers based on their browsing behavior.
• D)know who has visited the company's website.

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Definitions:

GMAT Scores

Standardized test scores used as a part of the admissions process for graduate management programs like MBA.

Significance Level

A threshold used in statistical hypothesis testing, representing the probability of falsely rejecting the null hypothesis (a type I error).

Equal Variances

An assumption in certain statistical tests that the variances in different groups or samples being compared are the same.

TV News Viewing Habits

Patterns or tendencies in how individuals consume news programming on television, which may vary based on demographics, time, and preferences.