When a Brand Is Associated with a Major Sporting Event

question 192

Multiple Choice

When a brand is associated with a major sporting event without any intentional or indirect effort on the brand's part, it is which form of marketing?

• A)Stealth
• B)Direct ambush
• C)Incidental ambush
• D)Indirect ambush

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Definitions:

Expensive Sailboat

A high-cost sailing vessel, often characterized by luxurious features or superior performance.

Contract Avoidance

A legal strategy or action taken to nullify or declare a contract unenforceable to prevent legal obligations or liabilities.

Undue Influence

The use of excessive pressure or manipulation by one party over another to induce action or decision-making that is not fully voluntary.

Properly Sealed

Ensured that an item or document is closed or fastened securely, often implying it has been authenticated or officially completed.