In Public Relations, a Hit Is the Negative Mention of a Company's

question 96

True/False

In public relations, a hit is the negative mention of a company's name in a news story.

---

Definitions:

Evangelical Fervor

Intense enthusiasm and zeal within the evangelical Christian movement, often associated with spreading the religion and its teachings.

Antiwar Message

A sentiment or expression opposing war, often found in protests, literature, speeches, and other forms of communication.

Civil Rights

The rights of citizens to political and social freedom and equality, often associated with movements to end discrimination and promote justice.

Grassroots Origins

A movement or campaign that begins and grows at the local or community level, often reflecting widespread public concern rather than top-down directives.