Cause-Related Marketing Is Based on the Idea That

question 81

Multiple Choice

Cause-related marketing is based on the idea that:

• A)it enhances brand parity.
• B)it has a direct impact on sales and profits.
• C)consumers are more likely to make purchases from companies that support a good cause.
• D)social responsibility is a critical part of every company's operation.

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Definitions:

Bushels

A unit of volume measurement used primarily in agriculture, particularly in the United States, for grains and other dry commodities.

Risk Profile

An evaluation of an individual's or organization's willingness to take risks, as well as the threats to which an organization is exposed.

Downside Risk

The potential for loss in value of an investment, measuring how much an investor stands to lose.