With Regard to the Public Relations Aspect of Cause-Related Marketing

question 94

Multiple Choice

With regard to the public relations aspect of cause-related marketing, a company wishing to benefit should:

• A)make sure the public is always aware of any cause-related marketing they support.
• B)spend some money to publicize causes, but the amount should not be significant.
• C)not publicize causes because the public will think any effort to do so is shameless self-aggrandizement.
• D)spend approximately 25 percent of whatever is given to a cause on publicizing the cause.

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Definitions:

Interactional Skills

The abilities required to effectively communicate and engage with others within various social contexts.

Electoral Legislation

Laws and regulations governing the conduct of elections, including the procedures for voting, campaigning, and counting ballots.

Social Policy

Policies designed to address social issues and ensure public welfare, covering areas such as health, education, and employment.

Basic Needs

Fundamental requirements necessary for individuals to live a healthy life, including food, shelter, clean water, and clothing.