Examlex
The key to cause-related marketing is finding a cause that resonates with consumers, whether or not that cause matches a particular company's business.
Social Institutions
Complex systems of norms and structures that fulfill societal needs, such as family, education, and government.
Justice View
Considers ethical behaviour as that which treats people impartially and fairly according to guiding rules and standards.
Ethical Behaviour
Conduct that is consistent with principles of moral and ethical standards, such as honesty, integrity, fairness, and respect.
Impartiality
Refers to the principle of fairness and neutrality in decision-making and treatment of individuals.
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