When Planning a Sponsorship or Event Marketing Program, After the Marketing

question 53

Multiple Choice

When planning a sponsorship or event marketing program, after the marketing team establishes promotions of the event or sponsorship, the next step would be to:

• A)create objectives.
• B)identify key publics.
• C)include the company in all brochures and advertising.
• D)monitor the event.

---

Definitions:

Creative Problem Solver

An individual capable of thinking outside the box to find innovative solutions to complex challenges.

Intellectual Flexibility

The ability to adapt one's thinking and problem-solving strategies across various situations and contexts.

Traditional Mental Set

A fixed way of thinking about objects and activities.

Idea Quota

A predetermined number of ideas or creative outputs that an individual or team aims to produce within a specific timeframe.