When a Company Advertises, Develops Consumer Promotions, Such as a Contest

question 168

Multiple Choice

When a company advertises, develops consumer promotions, such as a contest, and develops other marketing communications as a tie-in with an event marketing program, it is called which type of promotion?

• A)Local
• B)Corporate
• C)Advertising
• D)Cross

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Definitions:

Balance Sheet

A detailed statement that captures a business's assets, liabilities, and shareholder equity as of a specific date.

Time Period Assumption

The long life of a company can be reported in shorter time periods, such as months, quarters, and years.

Business Entity

A corporation, partnership, association, or any other legal entity engaged in economic activities, such as selling goods or services.

Quarters

A three-month period on a financial calendar that acts as a basis for reporting earnings and paying dividends.