The Process of Searching a Database for a Specific Piece

question 173

Multiple Choice

The process of searching a database for a specific piece of information, such as a birthday, for marketing purposes is:

• A)data mining.
• B)customer cluster analysis.
• C)data coding.
• D)trawling.

---

Definitions:

Net Income

A company's total earnings or profit, calculated as revenue minus costs of goods sold, expenses, taxes, and other deductions.

Equity Method Investment

A method of accounting for investments in which the investor has significant influence over the investee, but not full control, typically between 20% and 50% ownership.

Outstanding Shares

The total number of shares of a corporation's stock that have been issued and are currently owned by shareholders, including those held by institutional investors and restricted shares.

Journal Entries

Journal entries are the initial records of financial transactions in the accounting process, indicating the debit and credit impact on specific accounts.