To Optimize Permission Marketing Programs, Firms Feature

question 200

Multiple Choice

To optimize permission marketing programs, firms feature:

• A)prizes and price discounts.
• B)regular newsletters.
• C)entertaining content and account information.
• D)empowerment and reciprocity.

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Definitions:

Current Account

A component of a country's balance of payments that includes the trade balance, net income from abroad, and net current transfers.

Current Account Deficit

A situation where a country's total imports of goods, services, and transfers are greater than its total exports.

Merchandise Trade Deficits

A situation where a country's imports of goods exceed its exports, leading to more money leaving the country than coming in from merchandise trade.

International Debt

The total amount of debt owed by a country to foreign creditors, which can include governments, private investors, and international banks.