To Maintain Positive Attitudes in a Permission Marketing Program, Consumers

question 70

Multiple Choice

To maintain positive attitudes in a permission marketing program, consumers must be given rewards along the way, not just at the beginning. Doing so creates the feeling of:

• A)empowerment.
• B)reciprocity.
• C)loyalty.
• D)satisfaction.

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Definitions:

Romantic Love

A deep emotional and affectionate attachment to a person, often characterized by passion, intimacy, and commitment.

Passionate Love

An intense emotional and sexual attraction to a partner, characterized by enthusiasm and a high level of energy in love-related activities.

So-Called

A term used to indicate that the word or phrase that follows is not an accurate or genuine description of the subject.

Phenylethylamine (PEA)

An organic compound that acts as a central nervous system stimulant in humans and is thought to elevate mood and promote feelings of attraction.