When Developing a Customer Relationship Management (CRM)program, the "Share" of Customer

question 16

Multiple Choice

When developing a customer relationship management (CRM) program, the "share" of customer term refers to the:

• A)potential value that could be added to a given customer's lifetime value.
• B)lifelong earnings of a customer.
• C)share of a customer's income that is spent on a particular product.
• D)percentage of time spent on acquiring the customer's loyalty.

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Definitions:

Variable Costs

Costs that vary directly with the level of production or service activity, such as raw materials and labor hours.

Expected Total

The projected sum or outcome of a particular set of data or financial transactions over a specified period.

Dollar Sales

The total value of sales measured in monetary terms over a specific period of time.

Pretax Income

The amount of income earned by a business before taxes are deducted.