Online Sales Are Often Spurred Through Offline Direct Response Marketing

question 108

Multiple Choice

Online sales are often spurred through offline direct response marketing approaches. The most likely direct response marketing source is a(n) :

• A)direct mail flyer.
• B)email.
• C)catalog.
• D)telemarketing call.

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Definitions:

Freudian

Relating to or influenced by the theories of Sigmund Freud, especially those concerning the unconscious mind, psychosexual stages, and defense mechanisms.

Memory Consolidation

The process by which short-term memories are transformed into long-term memories, making them more stable and durable over time.

Activation-Synthesis

A theory of dreaming that suggests dreams are interpretations by our cortex of random neural activity originating in the lower brain areas during REM sleep.

Cognitive Development

The development and transformation of cognitive skills including thought processes, logical reasoning, and comprehension.