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A Special Form of Buzz Marketing That Uses Surreptitious Practices

question 73

Multiple Choice

A special form of buzz marketing that uses surreptitious practices to introduce a product to individuals is which type of marketing?


Definitions:

Concentration Of Effect

A concept where actions or interventions are focused in a particular area or aspect to achieve significant impact or results.

Distributive Justice

The perceived fairness of the distribution of resources, benefits, and burdens within a society or group.

Equitably

In a fair and impartial manner, ensuring justice or equality.

Arbitrarily Defined Characteristics

Refers to traits or attributes that are assigned or categorized based on subjective judgment rather than objective criteria.

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