To Increase the Probability That a Positive Experience Will Occur

question 185

Multiple Choice

To increase the probability that a positive experience will occur from an experiential marketing event, companies should follow each of the following steps except:

• A)choose a clear, concise market segment to target.
• B)provide consumers an opportunity to generate buzz with other individuals.
• C)identify the right time and place to involve consumers with the brand.
• D)make sure the experience reveals clearly the brand's promise.

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Definitions:

Spinothalamic Pathway

A sensory pathway of the spinal cord that transmits pain and temperature sensations to the brain.

Decussation

The crossing over of nerve fibers or pathways from one side of the brain or spinal cord to the other, allowing for the exchange of information.

Fasciculus Gracilis Tract

A sensory pathway in the spinal cord responsible for transmitting touch and proprioception information from the lower body.

Anterior Spinocerebellar Pathway

A neural pathway that carries sensory information from the spinal cord to the cerebellum, important for the coordination of movement.