If Brand Communities Are to Thrive, It Is Important That

question 10

True/False

If brand communities are to thrive, it is important that the brand community be driven by brand owners and for the company not to get involved.

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Definitions:

Defining Limits

Establishing boundaries or constraints within which processes, projects, or actions are to be executed.

Building Relationships

The process of establishing and maintaining connections with others, often to mutual benefit.

Conflict Resolution

A process of resolving disputes or disagreements between parties by finding mutually acceptable solutions.

Formal Authority

The power given to an individual or organization based on their position in a hierarchy, enabling them to enforce rules and make decisions.