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The Person Viewing a Message Sent by a Celebrity on Twitter

question 84

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The person viewing a message sent by a celebrity on Twitter endorsing a product plays which role in the communications model?


Definitions:

Sympathetic Division

The branch of the ANS that is most active during emotional responses, such as fear and anxiety, that spend the body’s reserves of energy.

Autonomic Nervous System

The part of the nervous system that controls involuntary bodily functions, such as heart rate, digestion, and respiratory rate.

Scared

A feeling of fear or anxiety often prompted by a perceived threat.

Positron Emission Tomography

A diagnostic imaging technique that utilizes radioactive tracers to visualize and measure changes in metabolic processes, and blood flow in the body.

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