Digital Marketing Seeks To

question 34

Multiple Choice

Digital marketing seeks to:

• A)reach consumers when they are not busy.
• B)replace television as the primary method of advertising.
• C)create experiences with a brand rather than mere purchases with little or no emotion.
• D)decrease the level of brand parity through interactive advertising.

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Definitions:

Price Reductions

Decreases in the selling price of goods or services, often to attract more customers or respond to market conditions.

Chief Purchasing Officers

Senior executives responsible for overseeing an organization's procurement strategies, ensuring the efficient acquisition of goods and services.

Supply Organization

A structured body or team within a company that is responsible for managing the sourcing, procurement, and supply chain processes.

Teams

Groups of individuals working together to achieve a common goal or task.