When Brand Parity Exists, Consumers Base Purchases On

question 23

Multiple Choice

When brand parity exists, consumers base purchases on:

• A)advertising effectiveness, social media comments, and brand equity.
• B)retail store location, price, and coupon or discount offer.
• C)price, availability, promotions or other criteria.
• D)information found on the internet or on social media.

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Definitions:

Therapeutic

Pertaining to the healing of disease or the maintenance of health, often involving medical or psychological treatments.

Educational Services

Programs or activities designed to teach, train, or inform, often provided by schools, colleges, universities, or other educational institutions.

Sensorimotor Period

The first stage in Piaget’s theory of cognitive development (birth to approximately age 2), characterized by the development of motor control and an understanding of the world through physical interaction.

Pacifier

A rubber, plastic, or silicone nipple given to an infant to suck upon, though it is not attached to a bottle or intended to deliver food.