The Two Types of Buyer Behaviors That the Marketing Team

question 113

Multiple Choice

The two types of buyer behaviors that the marketing team must understand are business-to-business behaviors and:

• A)local community activities.
• B)governmental purchase.
• C)consumer buyer behaviors.
• D)competitive actions.

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Definitions:

Organizational Authority

The power vested in a role or roles within an organization to make decisions, direct tasks, and enforce rules.

Legitimate

Something that is legal, rightful, and in accordance with recognized or accepted standards or principles.

Coercive

Exerting or utilizing force, authority, or pressure in order to achieve compliance or control.

Legal Contract

A formal agreement between two or more parties, enforceable by law, outlining obligations and rights.