Coca-Cola Runs the Same Advertisement in All French-Speaking Countries

question 37

Multiple Choice

Coca-Cola runs the same advertisement in all French-speaking countries. This is an example of:

• A)diversified IMC theme.
• B)standardization.
• C)customization.
• D)integration.

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Definitions:

Social Structures

The complex framework of societal institutions (such as laws, the economy, and social norms) and the relationships among those institutions that determine the pattern of human interaction.

Race

A social construct used to categorize humans based on physical and ancestral characteristics, influencing identities and social positions.

Attribute

A quality or characteristic belonging to a person, thing, or group.

Individuals

Single human beings, as distinct from groups or collectives.