A Senior Manager Argues That the Negative Perception Associated with Mounting

question 75

Multiple Choice

A senior manager argues that the negative perception associated with mounting credit card debt will affect StarMart.Which of the following would be the LEAST effective measure StarMart could take to address this potential problem?

• A) publicizing the company's policies in clear and easy-to-understand language
• B) charging no more than the typical interest rate for month-to-month debt
• C) ensuring that fees for exceeding credit limits are no higher than necessary
• D) increasing the value of the promotional items that attract new credit card customers
• E) offering free debt counseling to Axiom-Star customers

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Definitions:

Emotions

Complex psychological states that involve physiological arousal, expressive behaviors, and conscious experience.

Nonverbal Communication

Refers to the process of conveying a message without the use of words, including gestures, facial expressions, body language, and tone of voice.

Misinterpretation

The act of understanding or interpreting something incorrectly, often leading to errors in judgment or actions.

Consciously Transmitted

involves deliberately conveying messages or information through chosen communication channels, with awareness of the intent and content.