Which Motivation Theory Proposes That If a Pleasurable Consequence Follows

question 37

Multiple Choice

Which motivation theory proposes that if a pleasurable consequence follows a behavior,then the behavior will continue and if an unpleasant consequence follows a behavior,the behavior will stop?

• A)Needs theory
• B)Expectance theory
• C)Equity theory
• D)Reinforcement theory

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Definitions:

Focus Groups

A research method where a small, diverse group of people whose reactions, perceptions, and opinions are studied regarding a particular topic or concept.

Packaging and Labeling

The process of designing and producing the container or wrapper for a product along with the tags or labels providing information about it.

Brand Recognition

The extent to which the general public is able to identify a brand by its attributes, such as logo, jingle, packaging, or advertising.

Brand Preference

The inclination of consumers to choose a particular brand over others, influenced by past experiences, advertising, and perceptions of quality.