Discuss Equity Theory.What Are the Implications for Multinationals

question 12

Essay

Discuss equity theory.What are the implications for multinationals?

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Definitions:

Sales Response Function

A model that predicts the sales or market share response of a product or service to marketing effort or investment.

Contribution Margin

The amount by which sales revenue exceeds variable costs. It is used to cover fixed costs and generate profit.

Positive Deviation

An instance where performance or results exceed the expected standards or averages, often interpreted as an improvement or success.

SWOT Analysis

A strategic planning technique used to identify an organization's Strengths, Weaknesses, Opportunities, and Threats.