Common Customer Needs,global Sources of Raw Material,and Favorable Trade Policies

question 20

Multiple Choice

Common customer needs,global sources of raw material,and favorable trade policies all lead to

• A)An increased focus on local markets.
• B)More use of the multidomestic strategy.
• C)More use of the local solution to the global-local dilemma.
• D)A greater likelihood that companies select global strategies.

Understand the role of audience analysis in improving communication effectiveness.

Differentiate between empathic listening and other forms of listening.

Recognize the importance of feedback in communication and how to provide it effectively.

Understand the psychological principles underlying persuasion techniques.