Using Intermediaries or Go-Between Firms to Provide the Knowledge and Contacts

question 9

Multiple Choice

Using intermediaries or go-between firms to provide the knowledge and contacts necessary to sell overseas is usually associated with

• A)Direct exporting.
• B)Franchising.
• C)Indirect exporting.
• D)Licensing.

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Definitions:

Prior Commitment

The psychological state or condition of being previously dedicated or bound to a particular belief, action, or course of behavior.

Group's Status

The relative standing or prestige of a group within a social or organizational context.

Unanimous

Complete agreement among all members or participants.

Asch Conformity Test

An experiment designed by Solomon Asch which demonstrates the power of conformity in groups, where individuals often agree with an incorrect majority opinion.