When Deciding on an Entry-Mode Strategy,cultural Distance Is

question 35

Multiple Choice

When deciding on an entry-mode strategy,cultural distance is

• A)The physical distance between two countries.
• B)Not the distance between an organization's culture and the local national culture.
• C)Similar to the geographic distance.
• D)None of the above

---

Definitions:

Yield Management Pricing

This refers to a strategy in marketing and business where prices are constantly adjusted based on the product's or service’s demand, with the aim to maximize revenue.

Cognitive Dissonance

The discomfort in one's mind arising from holding several opposing beliefs, ideas, or values concurrently.

Perceived Risk

The level of uncertainty consumers associate with purchasing a product or service, which can affect their decision-making process.

Yield Management Pricing

A dynamic pricing strategy based on understanding, anticipating, and influencing consumer behavior in order to maximize revenue or profits.