Cultural Bias and Assessment Exists Because

question 15

Multiple Choice

Cultural bias and assessment exists because:

• A)Most tests are developed on white European or American populations
• B)Test are developed using high socio-economic groups
• C)Test are developed using only Afro-Asian populations
• D)None of the above

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Definitions:

Halo Effect

A cognitive bias where an individual's overall impression of a person influences their feelings and thoughts about that person's character.

Central Route

denotes a pathway of persuasion that involves thoughtful consideration of the arguments presented, leading to cognitive processing that can influence attitudes strongly and durably.

Advertisement Wear-out

The decline in advertising effectiveness that occurs when an audience becomes overly familiar with a campaign, leading to decreased attention and response.

Credible Sources

Informational materials or entities regarded as trustworthy and reliable for facts, data, or news.