Identify the Test for Whether the Insured Has an Insurable

question 4

Essay

Identify the test for whether the insured has an insurable interest in the thing being insured,and briefly explain the rationale behind this rule.

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Definitions:

Netnography

Ethnographic research applied to internet and social media communications to better understand the group and individual members.

Sentiment Analysis

Often using computers and analytical techniques on words in postings, this type of analysis provides companies with information about how people feel about their products or services.

Geo-targeting

A marketing strategy that uses geographical locations obtained from a user's device to serve relevant content or advertisements to that user.

Online Marketing

The practice of leveraging web-based channels to spread a message about a company's brand, products, or services to its potential customers.