Which of the Following Statements Is Correct Regarding the Use

question 54

Multiple Choice

Which of the following statements is correct regarding the use of testimonials as part of one's advertising campaign?

• A) Such ads are strictly prohibited.
• B) Tests are only required if the ad claims the product will provide a savings to consumers.
• C) Such ads are regarded as "puffery" and do not attract scrutiny of regulatory authorities.
• D) Using a well-known personality will attract close scrutiny by regulatory authorities.

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Definitions:

Staples

Basic or essential goods that are widely used and regularly purchased, such as food, clothing, and hygiene products.

Very Specific Market Segments

Very Specific Market Segments target a narrowly defined, highly specialized portion of a broader market, focusing on particular consumer needs.

Department Stores

Large retail establishments that offer a wide variety of goods in different categories known as "departments" within the same store.

Specialty Stores

Retail outlets focusing on specific product categories, offering a specialized and curated selection to consumers.