Discuss When an Advertiser May Legitimately Claim a Price to Be

question 35

Essay

Discuss when an advertiser may legitimately claim a price to be the "ordinary price" of a product.

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Definitions:

Mark-ups

Additional charges applied to the cost of products to accommodate for overhead costs and profit margins.

Cost

The cost is the value exchanged, often monetary, to acquire goods or services, encompassing expenses such as purchase price, production, and overheads.

Selling Price

The amount of money for which a product or service is sold, which can include costs and profit margins.

Margin

In finance, margin refers to the difference between the selling price and the cost of goods sold, often expressed as a percentage of the selling price. In trading, it refers to the collateral required to open and maintain a position.