Examlex
A business with a patent monopoly to sell its invention will want to ensure it has a unique domain name on the website that will readily direct its customers to its website address.
Reporting Bias
The tendency to underreport or selectively report data or research findings, often due to subjective influences or external pressures.
Source Credibility
The level of trustworthiness and expertise attributed to a communication source by a receiver, affecting the persuasive effectiveness of the message.
Mere Exposure Effect
A mental effect in which individuals naturally favor things simply because they recognize them.
Novelty Wear-Out Effect
A phenomenon where the effectiveness or appeal of something new diminishes over time as it becomes familiar or overused.
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