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Shopping Products
Products for which consumers spend considerable effort comparing quality, price, and style across different sellers.
Convenience Products
Goods that are readily available to consumers and purchased with minimal effort, such as everyday items.
Unsought Products
Goods that consumers do not normally think of buying or do not know exist until they encounter them, often requiring significant marketing effort to sell.
Commercialization
The process of bringing a new product or service to the market, involving activities such as production, marketing, and sales to generate profit from the innovation.
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