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Which has partly filled the void left by the decline of the urban party machine?
Affinity Program
A marketing strategy where a company partners with organizations to offer special benefits to members or customers, enhancing brand loyalty.
Alumni
Alumni are individuals who have completed their studies and graduated from a particular educational institution.
Cobranding
A marketing partnership between at least two different brands of goods or services.
Comarketing
A collaborative marketing strategy where two or more companies or brands work together on promotions or joint products to leverage each other's strengths and reach a wider audience.
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