What Is an Event Called That Is Purposely Staged for the Media

question 20

Multiple Choice

What is an event called that is purposely staged for the media and that is significant just because the media are there?

• A)a think tank
• B)a pork-barrel project -Consider This: In the last four weeks of a presidential campaign 80 percent of the stories involve tightly scripted appearances by candidates.
• C)a media event
• D)a round-robin event

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Definitions:

Marginal Benefit

The additional benefit received from consuming one more unit of a good or service.

Franchising

A business model wherein a business owner licenses their business logo, name, and operating model to an external party or franchisee.

Franchising Relationship

A business model that involves a contractual partnership between a franchisor and franchisee to use the franchisor's brand and operating methods.

Franchisor

A business entity that grants the right to an individual or group to carry out commercial activities using its branding, system, and intellectual property in exchange for a fee and adherence to agreed specifications.