Instructions: Please Define the Following Key Terms

question 72

Short Answer

Instructions: Please define the following key terms.Show Who? What? Where? When? Why Important?
-hidalgos

---

Definitions:

Product Mix

The total range of products that a company offers for sale, including different product lines, variations, and items to meet various customer needs.

Product Line

A series of related products offered by a company intended to meet the needs of a particular market segment.

Symbolic Characteristics

These are the abstract, intangible qualities that represent ideas or concepts associated with an entity or brand, such as identity and cultural significance.